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  • 11 of the Best TED Talks to Inspire Digital Marketers (And Basically Anyone Else)

    TED Talks began in 1984 with the mission of “spreading ideas.” Since then, a single conference has blossomed into a flurry of ideas that inspire and motivate people from all over the world to achieve more and dare to do great things. 

    It’s never too late to keep learning, getting inspired, and staying up-to-date with all the latest updates that come up in the digital marketing space. That’s why we’ve rounded up the best TED Talks about this topic so you can quickly and easily have eight exciting bits of information for your day-to-day routine.

    We hope you enjoy these marketing TED Talks from experts from all over the world. Knowledge doesn’t take up space and TED makes sure it doesn’t take up too much time! Tuck them in your back pocket to inspire you when you need them next.


    How influencers have changed modern marketing

    When talking about marketing today, there’s no way that we can avoid mentioning influencers! One of the best TED Talks we’ve found on the topic is from Rachel David, entrepreneur, and CEO of Hashtag Communications. During her talk, she breaks down how influencers are transforming the industry by turning into referential figures for thousands of consumers wanting to buy what influencers recommend. The rules of the game have changed as a result of their entry into the marketing landscape.

    Bridging the gap: personalized marketing

    In this insightful TED Talk, Dan Pink, a New York Times bestselling author, talks about how incentive design doesn’t spark creativity. Traditional rewards aren’t always as effective as we think. Watch here to learn about what kind of motivation can be most effective in inspiring change.

    404, the story of a page not found

    We’re sure that at some point you’ve looked up information on the Internet and have come upon a 404 Error page. While it’s a frustrating, dead-end road for many users, what if you turned it into an opportunity? Renny Gleason explains how you can use it to build a brand in his TED Talk.

    Why some of us don’t have one true calling

    What do you want to be when you grow up? Well, if you’re not sure you want to do just one thing for the rest of your life, you’re not alone. In this illuminating talk, writer and artist Emilie Wapnick describes the kind of people she calls “multipotentialites” — who have a range of interests and jobs over one lifetime. Are you one?

    How I became an entrepreneur at 66

    It’s never too late to reinvent yourself. Take it from Paul Tasner — after working continuously for other people for 40 years, he founded his own start-up at age 66, pairing his idea for a business with his experience and passion. And he’s not alone. As he shares in this short, funny, and inspirational talk, seniors are increasingly indulging their entrepreneurial instincts — and seeing great success.

    There is no luck, only good marketing

    We can apply marketing to our day-to-day, and many of its principles can guide us in charting the path that’s right for us. In his TED Talk, University of Amsterdam student Franz Schrep has a fun discussion where he explains that to be successful, we have to forget about luck and start changing the way we present and promote ourselves to achieve our goals. And to be happier, of course.

    Be an opportunity maker

    We all want to use our talents to create something meaningful with our lives. But how to get started? (And… what if you’re shy?) Writer Kare Anderson shares her own story of chronic shyness, and how she opened up her world by helping other people use their own talents and passions.

    The power of believing that you can improve

    Carol Dweck researches “growth mindset” — the idea that we can grow our brain’s capacity to learn and solve problems. In this talk, she describes two ways to think about a problem that’s slightly too hard for you to solve. Are you not smart enough to solve it … or have you just not solved it yet? A great introduction to this influential field.

    What makes something go viral?

    In 2017, the biggest live video BuzzFeed had done to date “involved a fountain of cheese” according to BuzzFeed’s Publisher Dao Nguyen. Rather than think about what made the video a hit, the company read the comments section. These comments – all 82,000 of them – helped BuzzFeed hypothesize the thoughts and feelings of the audience. In this TED Talk, Nguyen explores the question of making something go viral. The answer, Nguyen says, is found less in the something – like a cute animal – and much more in what we are actually thinking about, and where we identify. Is that the job your content is currently fulfilling with its audience, or are you still stuck on the something?

    What’s your 200-year plan?

    You might have a 5-year plan, but what about a 200-year plan? Artist Raghava KK has set his eyes on an ultra-long-term horizon; at TEDxSummit, he shows how it helps guide today’s choices and tomorrow’s goals – and encourages you to make your own 200-year plan too.

    How to get your ideas to spread

    You want your audience to take some sort of action, but in order for that to happen, your ideas need to gain traction and spread. In “How to get your ideas to spread,” Seth Godin explains how to make that happen. Each brand has a group that cares about what it has to say. Godin explains that it’s your job to find that group, and then you need to talk to them in a way that makes it easy for them to spread your ideas. This isn’t a difficult concept, but it’s one you can benefit from as a social media marketer.


    Hitting that motivational slump can be difficult, which is why we compiled this list of TED Talks to keep your energy up, and even trigger some new ideas. This is just a short list of some of our favorite digital marketing and inspirational TED Talks. If you take some time to search for more on YouTube, you’ll find even more concerning marketing and a whole host of other topics that you’ll be able to learn about in a dynamic format. Immerse yourself in them! 

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  • The Power of Video Content on Social Media and How You Can Harness It

    Take a look at any social media platform, and you’ll find global brands, small businesses, and influencers all competing for your attention with a mix of video content. In fact, video has become one of the most crucial content types. 

    A whopping 85% of businesses now use video as a marketing tool, with 92% of marketers agreeing that it’s an essential part of their strategy. The importance of video content is rising rapidly, and it’s particularly prevalent in social media marketing. Video content is now integral to marketing strategies aimed at younger generations, and when it’s targeted correctly, it can achieve incredible results. 

    So why is video content so important for social media marketing? Here are just a few reasons why video content is currently topping the charts as the primary focus for social media marketers and presenting a vast opportunity. 

    You Can Tell A Story, Showcase Authenticity, and Gain Trust

    It’s now easier than ever to produce, edit, and share video content on social media. Everyone’s doing it – your brother, your kids, probably even your parents (no matter how bad the quality may be). This makes it a little more challenging to stand out from the competition, but it also provides significant benefits – like authenticity and trust.

    Video content also allows brands to tell a story, before throwing in the bonus of promoting your product or service.

    Framing communication as a story helps build an emotional connection, which can dramatically result in customer retention. Brands can also fuse their messages with entertaining and informative content by communicating via storytelling, making it far more likely that consumers will give up their precious time to watch it.

    With video content, brands can show customers exactly who they are, what they stand for, and where they’re headed. Brands can use video to show personality, reframe existing narratives and even reposition themselves as a company. 

    Video Gets More Exposure and Engagement

    If you’ve logged in to any social media platform recently, you might have noticed video content within the first 10 seconds.

    This is because video content typically performs best with most algorithms. After all, it captures a viewer’s attention for longer, which explains why 91% of active Instagram users watch videos daily. 

    Many different social media platforms will promote new features to encourage more people to use them, many of which are video-related. For example, Instagram still promotes Instagram Reels to compete with TikTok, making it one of the best ways to grow on Instagram. 

    Attention Spans are Short

    People have very short attention spans – especially when they are online. Social media is an endless source of entertainment and information. You can just scroll as long as you want and keep getting new content.

    It is the marketer’s responsibility to create content that instantly captivates the audience so that they would stick around. That’s why people don’t hesitate to click away from uninteresting videos. They know that a sea of content is out there that’s waiting for them.

    Even when watching videos, people still have rather short attention spans. Videos may attract their attention for a few seconds, but the problem is keeping people engaged through the end of the video to provide your call to action. 

    Create content that grabs their attention right away. Video is the perfect tool for that. Unlike long-winded articles, videos are much easier to consume. Be concise, be entertaining, and whatever you do, do not bore your audience.

    Talk To Us About Your Video Campaign

    Social media video campaigns have the potential to transform a business, providing rapid results that can send your brand awareness stratospheric. With video, brands can reach never before seen audiences and build trust quickly.

    The most engaging content cuts through the wealth of online content and how to make your content relatable to your audience, creating an emotional connection that offers a transparent value exchange. Turning your channels into entertainment platforms through highly relatable, shareable video content will earn people’s attention and convert eyeballs into action. 

    Still don’t believe us after reading this lengthy article? If you want to find out how we can help you amplify your social media strategy with video content, don’t hesitate to get in touch – email us at info@startastrategies.com, and we’ll show you what we can do. 

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  • 18 Social Media Accounts to Follow and Get Inspiration From

    Today, we decided to do something a little fun and different so you can better get to know Starta With over 4.62 billion people on social media, users spend an average of two hours and 27 minutes scrolling on social each day. But it’s not just entertainment – we at Starta Strategies live for the strategy, content, analytics, visuals of social media; all of it. Some accounts stand out over others, and we’ve taken the time to compile some of our absolute favorite Instagram, Tik Tok, and Twitter accounts for you to gain some inspiration from (and may just introduce you to your new favorite account!) 


    Instagram

    @upworthy – A feed filled with good things, and good things only. Especially in these times, when all of the news is filled with scary things, it’s nice to have something pop up in your feed that gives you the warm fuzzies.

    @latermedia – Chock-full of great tips and advice for social media, presented in a totally relatable way. While we are an avid Sprout Social user, Later has an incredible Instagram basically targeting Gen Z and Millennials in digital marketing.

    @headspace – Scrolling mindlessly through social media, we could all use a little headspace. That’s what you get when Headspace pops up in your feed: a little moment of meditation and rest from the world of social media.

    @weratedogs – If you are in need of your daily dose of dog in your feed, you need to follow this account. Always giving the bestest boys and girls 11/10 ratings or higher, you will get to virtually meet dogs from all over the world.

    @canva – You had to see this coming didn’t you? Canva is basically our love language. They are always sharing inspiration, cool font pairings, trends, and more. 

    @60secdocs – 60 Second Docs share the most interesting stories of people from around the world. You will see things that you have never even thought about, hear about moving stories, and possibly learn something new, all in 60 seconds.

    @insider – Insider gives you all of the top stories of the day in digestible bites, so it’s not too overwhelming, as much of the news can be.

    @hungryjessbigcity – We adore Jess as she is the ultimate resource for what and where to eat. Based in Pittsburgh, Jess is basically our go-to for restaurant recommendations.

    @smexaminer – Ever notice how social media is constantly changing? How could you not? By following the Social Media Examiner, you are kept up to date with the latest news in the digital world.


    TikTok

    @bromabakery – Sarah Crawford created your go-to baking blog. Some of our absolute favorites (and party pleasers) have come from this feed. I mean do these red velvet cheesecake brownies not only *sound* delicious, but look it, too?

    @danidigital.uk – We are obsessed with Dani Digital’s approach to social media marketing. They provide top-notch tips and news for the social media savvy, but also have incredibly accurate memes and fun revamps of popular brands’ Instagrams.

    @johnsfinancialtips – Don’t you just love learning about how to adult? Welcome to John Liang’s TikTok where he teaches you all of life’s personal finance cheat codes. 

    @erinmcgoff – If you’re looking to apply to a new position, want to spruce up your resume, or are just entering the workforce, you need to follow Erin McGoff. She gives you the career advice you never knew you needed.

    @ollenilssonen – The best way we know how to describe this account is just meditation for the soul. Nature and wildlife photographer Olle Nilsson takes the most stunning photos of the world around him and allows you to immerse yourself in the natural world.

    @entrekey – Chirag helps business owners navigate the chaos by learning the latest in business, marketing, and technology and then sharing it with his followers. Yes, please!


    Twitter

    @Adweek – This account goes out to anyone who has worked in marketing, advertising, or experienced agency life. Their account provides you with the latest news in advertising, marketing, media, and technology. They are constantly updating their Twitter feed, so you are always up to date.

    @dog_feelings – Don’t you wish you knew what your dogs were thinking? Thoughts of Dog is the account you’re looking for.

    @PRDaily – Don’t you just love staying informed? PR Daily is your one-stop Twitter account for educational resources for PR, marketing, and social media professionals. 

    @attn – Stories that grab your attention. ATTN: calls attention to the inspiring, the innovative, the untold, through meaningful stories with macro impact.

    @MoonPie – You wouldn’t think that a company that makes a dessert that’s basically a s’more in a package would have some of the best memes on Twitter. But you would think wrong.


    Social media can be an amazing resource for news, inspiration, and tips. By following what’s trending, and taking note of what strategies worked/flopped, our team of social media marketers are able to hone in on specific techniques when posting on social media (and, it doesn’t hurt that social media is wildly entertaining).

    Do you find yourself wishing your social feed looked like the ones listed above? Visit our website to learn more about how Starta Strategies can help elevate your social strategy.

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